itytu delivers the performance products and innovative experience needed to take committed players, teams and fans to the next level. Our brand represents the sheer passion and hysterical love for soccer shared by our customers, employees and partners. The "loco" or crazy we reference in our name lives in the committed player with confident swagger, the authentic fan with unwavering support for their favorite club, and any other person to whom soccer is much more than just a game.
Founded in 1997, itytu has rapidly grown into the top destination to buy premium soccer shoes, jerseys, apparel and equipment; both online and in-store. We carry all of soccer's top brands and dominate the competition in offering our customers the best variety of hand selected soccer gear on the market.
In taking our company (including our employees and customers) to the Next Level, we embrace our core values – family, sport, respect, ambition, vision and time – and employ them with the same heart in business as we do beyond business. With this practice, we strive to improve the quality of life of each individual we connect with. To this end, we look to our company values and consider the following mantra as their ultimate summary: Do the right thing.